Articles & e-Books

This page contains links to a number of useful articles contributed by our partners and from other sources.

“Beyond Demand Creation”

"It is of course the aim of all companies to create demand for their products and services. But, especially in the current economic climate, is creating demand enough?" This eBook by Chris Briggs of Anchorage Consulting, introduces the idea of aiming beyond demand creation to create desire and value. Download the e-Book now

"Are you a good leader or a great one?"
New article by Chris Briggs of Anchorage Consulting. Read article ...

"The importance of a good web site and e-marketing"
Steve Wood, Scalar Enterprises - 22nd March 2009. Read article ...

"First Contact "...
All about the importance of meeting the customer for the first time. read on ...

Millions lost by firms who ignore the internet
Helen Loveless, Financial Mail, 16 February 2009.
"Small businesses are losing millions of pounds in potential sales because they are wary of using the internet to sell products or services". read on ...

"Coffee stains or customers"...
"It has never failed to amaze me as I travel round meeting companies, how little time and effort is put into producing the documentation that goes out with early releases of a product. " read on ...